david majercik
BEHIND THE COUNTER
Proven Pillars For Success In Retailing
Behind every “Open” sign is a story of courage, long hours, and the hope that today will be better than yesterday.
Behind the Counter isn’t another business book full of buzzwords and theories. It’s a straight-talking, easy-to-read guide written by someone who’s lived it for decades. David Majercik takes you inside the real world of retail where success comes from strength of character, good judgment, and a genuine connection with people.
If you’ve ever dreamed of running your own store or you already are, this book will help you build something that lasts. Not just a business, but a life you’re proud of.
About The Author
David Majercik
Meet David Majercik Retailer • Storyteller • Mentor
David Majercik didn’t learn business in a boardroom. He learned it from every customer, every sale, and making more right decisions than wrong.
After leaving a career in public school administration, David and his family opened the Williamsburg General Store in 1977 with their life savings and a lot of determination. Over the years, that store grew into a community landmark known for its warmth, variety and old-fashioned service. Microsoft Edge has named it the “most charming General Store in Massachusetts.” Yankee magazine’s Travel Guide said it’s “worth a journey from most anywhere.”
Through trial, triumph and a lot of hands-on work, David discovered what truly makes retail work. Now, he’s sharing those hard-earned lessons. Not from theory, but from decades of real day-to-day experience. He writes the way he works: honestly, patiently, and with heart.
About The Book
Behind the Counter
Proven Pillars For Success In Retailing
Owning a retail business sounds simple. Buy things, sell things, make a profit. But anyone who’s ever tried knows there’s a lot more between buying and selling. This book reveals what really happens behind the scenes. How to know if you’re truly ready to own a business. How to buy smart, price fairly, and display with purpose. How to manage people: employees, vendors, and customers. You’ll learn how to handle money, inventory, and all those big and small details that can make your business thrive.
What readers say about the book
Behind the Counter
Video trailer
Behind the Counter
Articles & Blogs
The Myth of the Easy Store: What Really Happens Behind the Counter
From the outside, owning a store looks easy. You open the doors, greet a few smiling customers, make some sales,…
When Your Store Becomes Your Teacher
When you first open a store, you think you’re the one in charge. You’ve got the plan, the dream, the…
Customers Don’t Just Buy Things, They Buy Experiences
Walk into any good store and something happens before a single word is spoken. The lighting feels right. The air…
Get In Touch
Do you have a question, story, or success to share? Send a message through our contact form and we’ll make sure it finds its way behind the counter.